Search Engine Optimization (SEO) is part of the broader topic of Search Engine Marketing (SEM), a term used to describe all marketing strategies for search. SEM entails both organic and paid search.
With paid search, you can pay to list your website on a search engine so that your website shows up when someone types in a specific keyword or phrase. Organic and paid listings both appear on the search engine, but they are displayed in different locations on the page.
SEO hence refers to techniques that help your website rank higher in organic search results, thus making your website more visible to people who are looking for your product or service via search engines.
So, why is it important for your business website to be listed on search engines?
On Google alone, there are over millions of searches conducted every second just think about that. Every second that your website is not indexed on Google, you are potentially missing out on hundreds, if not thousands of opportunities for someone to visit your website, read your content, and potentially buy your product or service.
Practising SEO basics, as well as more advanced techniques, can drastically improve your website’s ability to rank in the search engines and get found by your potential customers.
Now the question is what it takes to rank higher on any search engine?
It is not difficult to get your website to index and even rank on any search engines. However, getting your website to rank for specific keywords can be tricky. There are essentially 3 elements that a search engine considers when determining where to list a website on the search engine result page (SERP) – rank, authority, and relevance.
# Rank – Rank is the position that your website physically falls in on the SERP when a specific search query is entered. If you are the first website in the organic section of the SERP then your rank is 1 and so on. Your rank is an indicator of how relevant and authoritative your website is in the eyes of the search engine, as it relates to the search query entered.
# Authority – A search engines determine how authoritative and credible a website’s content is by calculating how many inbound links (links from other websites) it has. The search engines also look at how authoritative the websites that link to you are, what anchor text is used to link to your website, and other factors such as the age of your domain.
# Relevance – Relevance is one of the most critical factors of SEO. The search engines are not only looking to see that you are using certain keywords, but they are also looking for clues to determine how relevant your content is to a specific search query. Besides actual text on your webpages, the search engines will also review your website’s structure, use of keywords in your URLs, page formatting (such as bolded or italic text), and what keywords are in the headline of the webpage versus those in the body text.
How to Get More SEO Clients in 2019 ?
Finding clients in any consulting business is not always easy and with years of experience on the agency side, we know the problems you face winning new SEO clients and educating them. Here is a list for you to get familiar with what ideas you can undertake to make your content even more reliable and get more SEO leads.
Use Servly :
Servly is client management & billing tool that helps you bill, manage, serve clients efficiently. Servly increases your sales by cutting down the number of steps needed to make a purchase. You don’t have to rely on email conversations doing back and forth. Simply add your services & rates in your dashboard, generate order forms & generate ready to buy links.
Servly also lets you provide your clients with white label dashboards where they can check progress update & purchase more services directly.
Everything you need from payment gateways, order forms, invoice generator, is inside the Servly dashboard. Sign up for a free trial to test it out.
Make marketing videos and upload them to YouTube and your social media handles:
Videos really help to engage with your potential audience especially in a market where some businesses might not truly understand the concept of SEO. Remember to promote on Facebook, Instagram, YouTube, Twitter, LinkedIn and others so that you can feed the video traffic back to your website.
Write a weekly blog post:
Don’t blog about boring or generic SEO stuff. Come up with a concept for your blog. Don’t forget to push the content across your various marketing avenues. Spend only around 35% of your time creating the blog post and rest 65% or more promoting it. The more you promote it the more traffic you will get and the quicker it will grow organically.
Be an opportunist:
Whilst doing competitor analysis or researching different niches, this could be an opportunity to genuinely help businesses out. Found any duplicate content or missing title tags?
Let the site owner get to know about it as you are a friendly member of the Internet community. Again, this method may not always have a direct effect on getting clients, but being nice has magical effects on word of mouth. Make an effort to help two people a week.
Be one of the first for breaking SEO news:
New Google update?
New Google SEO tool?
Has Google said something vaguely useful again?
Be the first to write about it and comment on it. This could get picked up on by savvy business owners who may take a liking to you. Quickly creating a blog post or a video on the topic will have you as an authority on the subject.
Conducting outreach on social media platforms:
It’s a great way of generating SEO leads by joining groups, pages on your social media like LinkedIn, Facebook or Twitter. As such groups are relevant to your website’s performance, business growth and SEO. Make sure you participate actively in these groups and share your expertise from time to time.
You can do it in a simple way by mentioning your experience handling SEO projects when you are actually interacting with other members and talk about the results that you have helped your previous clients to achieve.
By this you might get contacted with members, asking you for your help or opinion, and that is when you can upsell them and convert them into a paying customer.
Won’t that be easy?
Creating high-quality content to attract leads:
You should definitely invest time and energy into inbound marketing, i.e. creating content to attract leads. If you produce a high-quality blog article or video you can easily bring traffic and leads to your website for months and even for years.
Guest blog on marketing and SEO sites:
As SEO’s we know the value of guest blogging. Words like “visibility,” “links,” and “personal branding” come to mind. All of these make guest blogging the perfect way to gain potential clients to your site and your services. If you focus on SEO for your local area, are local businesses reading information online?
Get in there. If you do SEO for enterprise sites, are those CMO’s getting their information? Make sure your by-line is landing in front of their SEO-deprived eyes.
Create infographics to publish on social media:
Create short summary in a form of image or short video of about 30 seconds to briefly tell about your services and website with your link attached to it so that your potential clients can reach you with a single click.
Launch a podcast:
We all know that how effective podcasts are nowadays. So why not take the same as an advantage for us? Explain briefly about your services and products along with how credible you are so that people don’t hesitate to reach out to you. That would be the perfect opportunity for you to make them your potential client.
Answer questions on someone’s else content:
It’s the best way to make sure that you reach a wide range of people. Try answering questions on someone else’s blog so that you can gain traffic to the content of your answer is relevant to the question. You can even try to comment on different content so that people can reach you easily.
Do free SEO work for charities or non-profits:
Offering local or national charities free SEO and social work on their site would not only be a great and noble idea to do, but it would also project a certain amount of good vibes to potential clients.
Offer to write a free blog post:
Offer to write a free blog post for potential clients and explain the benefits of blogging and how content creation can have a positive impact on their SEO efforts and Brand. Links, brand awareness, thought the leader in their industry, social interaction, etc., are proved to be the best selling benefits for your client.
Target specific niches:
Drilling down to a specific niche can make potential clients really feel that they are making the right decision as you are specialised in their field. You can then target specific industry clients more by hanging where they hang, both digitally and physically.
Sponsor marketing and business events:
This can be pretty expensive for a small company but well worth it in the long term. You are getting your brand under the noses of thousands of hungry business buyers. Just by sponsoring events, your logo becomes very prominent and you can soon become a household name in the industry.
Create free tools useful for business owners:
Similar to what we did with our keyword checking tool, Infographic Embed Code Generator, and Blog Post Title Generator. Find out what tools that may be useful for your target market and create one for free. If it’s the software you create, collect contact details and email addresses for your mailing list.
Send postcards with useful and personal information:
Send a postcard picture of your work or brand to a potential client and tell them where they rank for their most relevant keyword. If they are interested in ranking higher, you may get back a handful of enquiries.
Offer generous free:
Let clients try your service on low competing or local keywords for a very cheap price. Show the clients results in the short term and then negotiate a longer-term contract after you have gained their trust.
Speak at SEO and other marketing or business conferences:
Speaking at SEO conferences, marketing or business seminars will get you noticed, giving you authority and get people talking. You’ll have to apply to speak as there may be a fee, but the return in the client will be infinitely invaluable for your business.
At a personal level, get to know other people in your local area and in online business communities. Help them with marketing and web issues where possible so that you can quickly find that the more you help, the more they will talk about you to their executive friends also. It is something you see in forums all the time.
Display your clientele on your website:
Ask your clients if you can put their logos on your site. This will work wonders for your social proof.
Some of the above-mentioned ideas might be obvious or some ideas you may have already tried before but there will surely be some you haven’t thought about. So adapt the one which you would prefer
Apart from getting more SEO clients, you would require to measure your clients SEO success from time to time and how would you do that?
Traffic – Measuring overall traffic to your client’s website from organic search is something you should look at on a weekly basis.
Leads/ROI – Web analytics tools like Google Analytics and inbound marketing solutions can make it easy to see how many conversions have occurred on your client’s website as a result of organic search traffic and keywords.
Indexed Pages – Measuring how many pages the search engines have indexed for your client’s site is an easy way to measure the growth of your SEO efforts. The more pages that are indexed, the easier it is to rank for more keywords.
Inbound Links – Inbound links are the easiest way to determine how successful you have been at off-page SEO.
Keywords – Keep a list of the keywords that are driving traffic to the website from organic search. On a monthly basis, dive deeper into the organic search traffic and analyse what keywords were responsible for driving the traffic.
Rankings – Select a list of the top 10 keywords for which your client’s wishes to rank. Every month, go in and conduct a search on Google and see where they rank.
That’s all you need to do to grow more SEO clients.