SEO Proposal : What & How to Write (Plus, FREE Templates)

Making a SEO proposal is neither an easy, or interesting job.

From my experience in seo, and working with tons of seo freelancers, I’ve found one thing in common – they all hate making & sending seo proposal email to client.  Writing a seo proposal email for client is like writing an intro of a blog post ; you’ve no clue where to get started and without it things can’t proceed.

Making a seo proposal ppt is also at same level of irritating as an email (if not more).In report you simply can type, do some pretty typing and sort of get away with it, but in ppt, it needs to be engaging, visually appealing & effective at same time.

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Since you’re here, it’s a safe bet that you’re sending a seo proposal to one of your possible clients. I’ve compiled the list of best seo proposals that will help you get client’s approval fast.

Top 10 SEO Proposals for 2019 that’ll Help You Win Clients

Pandadoc’s SEO Proposal Template:

SEO Proposal Template

This Proposal includes beneficial info for potential clients to help them realize the importance of proper SEO. It’s an easy-to-edit template, with a sidebar that lists all the options so that you can edit and customize the template, as well as add images, videos, and pricing tables.

We also get an option of adding a different theme to the template that would go with your SEO firm’s branding.

In addition to this SEO proposal, PandaDoc also provides quality templates for contracts, quotes, and other business documents which offers a complete solution for all your document needs.

The only drawback we can consider is that this is not a free service. It has a 14 days free trial period after which you would have to choose between the three plans they provide, which are:

  1. Professional Plan which allows us to use up to 5 templates and create unlimited documents.
  2. Business Plan which allows us to use unlimited templates and create unlimited documents.
  3. Enterprise Plan which like the Business Plan allows us to use unlimited templates and create unlimited documents.

Overall, the PandaDoc SEO proposal is well-structured and easy to edit. We can easily customize it to meet our needs which would help us to attract clients.

What we can do with this Template?

  • Edit & customize the template
  • Add images, videos, pricing tables, and more
  • Apply a document theme that fits our branding
  • Send it out, track opens and views
  • Sign and get it signed by our recipients

What does this Proposal include?

  • Introduction
  • What is Search Engine Optimization?
  • What You Need to Know About SEO
    • Auditing Your Website
    • Crawling and Indexing
    • Ranking
    • Accelerated Mobile Performance and Mobile Optimization
  • Who We Are?
  • Our approach
    • Analytics and Keywords
    • Your Website’s Accessibility and Indexing
    • Ranking Factors
    • Competitive Analysis
    • Analysis and Strategy
    • Implementation Timeline
  • Deliverables
  • Testimonials
  • Pricing Estimates
  • Terms
    • Payment
    • Warranty
    • Termination
    • Agreement

Click here to view the PandaDoc SEO Proposal Template

Proposable SEO Proposal Template

SEO Proposal Template

The Proposable SEO proposal template is another custom template with a sleek, professional look. The proposal includes the options to deliver the proposal electronically via a web link which also helps us to gain the attention of our potential clients.
The content of the proposal lays out some of the main benefits of working with an SEO firm including a pricing table and details of an SEO agreement.

Similar to PandaDoc it has a free service for just 14 days but we can choose any payment plan and enjoy the unlimited proposals and document templates which are limited in PandaDoc Plans. We can easily conclude that the Proposable does a good job of offering a variety of templates, with reasonable pricing plans.

If we want a simple template that we can quickly edit and send, Proposable is a good choice cause it has many simple templates and limited flashy ones.

What we can do with this Template?

  • Edit and customize this template with our info
  • Deliver it to recipients with a private web link
  • Track all recipient views and activity in real-time
  • Easily communicate with our prospect inside the proposal
  • Get it signed and accepted with built-in e-Signatures

What does this Proposal include?

  • Cover Page
    • Introduction
    • SEO Program
  • About Us
  • Services & Technology
  • Deliverables
    • Proposed timeline
    • SEO Objectives
    • Unique Selling Points
    • SEO Deliverables
    • On-site SEO Technique
    • Reporting
  • Pricing & Estimate
  • Terms & Agreement
  • SEO Service Agreement
    • Representations and Warranties
    • Definitions
    • Deliverables
  • Proposable also recommends the addition of the following items to your SEO proposal:
    • Website Audit Report
    • Competitive Analysis Report
    • Keyword Research Report
    • Website Optimization
    • On-page optimization
    • Link Building
    • Link Bait/Viral Content Development
    • Social Media Optimization
    • SEO Analysis
    • SEO Training

Click here to view the Proposable SEO Proposal Template

WEBRIS SEO Proposal Template

SEO Proposal Template

This is the only proposal having step-by-step details on why we include and what we include. The main advantage of this template is that we don’t have to pay to use it, but we need to download the template and edit it on our computer. This proposal doesn’t have an online editable template that we can edit in our browsers and send it to our clients immediately.

We essentially have access to an informative blog post with a template that we can copy and make into our own proposal. The creator has made the proposal as a Microsoft PowerPoint presentation. They feel that this does a better job of creating a clean design that should appeal to clients.

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But, we may be restricting our target audience by using a PowerPoint document for our proposal as not many would be keen on using a PowerPoint proposal.

What we can do with this Template?

  • Download the ppt template
  • Edit and customize this template with our info
  • Send it over Email to our client

What does this Proposal include?

  • Cover Page
  • Executive Summary
  • Campaign Goals
    • Rank in Organic Search
    • Increase Website Traffic
    • Increase Website Engagement
    • Build Domain Equity
    • Increase Brand Awareness
    • Increase Leads
  • Campaign Deliverables
    • Custom Analytics Implementation
    • Keyword Analysis
    • SEO Technical Audit + Optimization
    • Content Optimization / Site Structure
    • Local Optimization
    • Link Building
    • YouTube SEO / Video Marketing
    • Authority Property SEO
    • Monthly Reports
  • Web Analytics
    • Google Analytics
    • Google Webmaster Tools
    • Monthly Reporting
  • Website Design
    • Why Mobile Optimization?
    • Designed Custom
  • Paid Search
    • Why Paid Search?
    • Custom Campaigns, Landing Pages
  • Organic Search
    • Link Building: What Do We Look For?
    • Link Building: Authority Guest Posting
    • Link Building: Quality Guest Posting
    • Link Building: Outreach
    • Link Building: Purchasing Links
    • Link Building: Tier 2 Link Creation
    • What Ranks a Site?
    • Technical Audit
    • Keyword Analysis
    • Keyword Optimization
    • Content Consulting
    • Social Media + Forum Engagements
    • Thinking Outside of Your Website
    • Link Building Strategy
  • Proposal Costs
    • Results
    • Proposed Time Frame (Estimate)

Click here to view the Webris’s SEO Proposal Template

Bidsketch SEO Proposal Template

Bidsketch is another paid service that gives access to professional-looking proposal templates. In addition to SEO proposals, you can create a web design and freelance proposals.

It claims that we can turn 18% more of our leads into clients with their templates. Looking at their samples, this could be true as the templates have a clean design.

If we don’t want to sign up, we can simply download the proposal document folder through email and edit the section. When we finish creating our proposal, we can view and export the document as a PDF and can even edit our own custom HTML and CSS. That means we can have complete control over the final look of the proposal.

It also allows us to host the documents in the cloud after we have electronically sent the proposal, our clients can sign the document electronically and send it back.

Like other templates, even this template has a 14 day trial period and to get more enhanced features we can either go for Solo, Team or Business plan.

What we can do with this Template?

  • Download or sign up for the proposal builder and edit our details.
  • When we download the whole package, we get the Sample Proposal Template, Retainer Proposal Template, SEO Proposal ebook, SEO Proposal Worksheet, and SEO Proposal Guide.
  • Know exactly when our proposal gets viewed if sent through the platform.
  • Send it via email and get instant approvals with electronic signatures using their builder.

What does this Proposal include?

  • Cover page
  • Goals and Objectives
  • Delivering Results
    • Launch a campaign to bring in a stream of new visitors to your site
    • Build a framework to sustain a long-term increase in website traffic
    • Optimize your SEO campaign to convert your new traffic into customers
  • Recommendations for Your Company
    • A Thorough Audit and Analysis of {client name} Current SEO Techniques
    • Launch an SEO Campaign
    • Comprehensive SEO Campaign Management and Optimization
  • Your Investment
    • Assessment of current SEO
    • Development of SEO campaign
    • Launch of an SEO campaign
    • Ongoing campaign management and improvement
    • Sustained Website Traffic Growth Solution
  • Why Choose {Your_company}?
    • {Your_company} brings you more traffic and helps convert it into sales
    • {Your_company} uses only proven SEO strategies to make your increase in traffic last
    • {Your_company} gives you personal attention at a great price
  • Project Timeline
    • Audit and Analysis of SEO Techniques
    • SEO Campaign Development
    • SEO Campaign Launch
    • SEO Campaign Management and Optimization
  • Terms and Conditions

Click here to view the Bidsketch’s SEO Proposal Template

Proposify SEO Proposal Template

Proposify is a paid proposal template service which offers a unique set of features. Proposify’s SEO templates help us to pitch SEO services by educating clients on the importance of on-page ranking, content creation and other SEO strategies.

It’s a completely customizable template which allows us to edit any of the fields, add our images and choose a colour theme to match our existing brand styles.

We can create documents for marketing, AdWords proposals, accounting proposals and many more. There are no drawbacks of using Proposify since we get access to a variety of high-converting templates for all our document needs including SEO proposals.

Instead of offering a specific number of proposal templates per month, we can manage 5 active proposals at a time with their Basic or Tal’ plan. There is a Grande plan that allows up to 25 proposals, along with a couple of other plans with added features.

What we can do with this Template?

  • Choose our template and Customize it
  • Test and send it through their platform
  • Get signed up and start our project

What does this Proposal include?

  • Cover Page
  • Overview and Goals
  • A Letter to client
  • Scope of Services
    • Site Performance
    • Content
    • Information Architecture
    • Keyword Cannibalism
    • Duplicate Content
    • HTML Markup
    • Outlinks
    • Getting the lay of the land?
    • Auditing Accessibility
    • Indexability
    • On-page ranking factors
    • Off-page ranking factors
    • Competitive Analysis
  • Timeframe
  • Your Investment
  • Why Us?
  • Our Team
  • Statement of Work & Contract
    • Services and Payment
    • Ownership, Rights, Proprietary Information, Publicity
    • Warranty
    • Termination
    • Relationship of the Parties
    • Assignment
    • Notice
    • Miscellaneous
  • Exhibit A
    • Services
    • Term
    • Fees
    • Expense reimbursement
    • Services & Fees

Click here to view the Profosify’s SEO Proposal Template

Mondovo’s SEO Proposal Template

Mondovo’s templates are as good as a shameless plug. But if we want to make an offer who h our clients can hardly refuse, go for this particular template. It’s the only proposal that includes data and insights inside the proposal to convince the client with the help of Mondovo Toolset.

Simple and easy instructions on every section of the proposal are provided with suggestions and techniques that we can easily use. Even if we don’t use this template, we can gain valuable insight into what it takes to craft a successful proposal.

If we don’t wish to spend money on a paid service, this is a great way to start creating our own proposals. This proposal is re-crafted by taking the best points of all the working proposal and also by including the data and insights from the SEO tool which is very convincing to grab any deal you want.

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What we can do with this Template?

  • Download the Template and follow the simple instructions in it
  • Create an account with Mondovo to run the reports we require for the proposal and add insights about our client and their competitors inside the template
  • Send it over email and win all our deals

What does this Proposal include?

  • Cover Page
  • Executive Summary
  • Business Challenges
  • SEO Challenges
  • Baseline Metrics
  • Client Site vs. Top 2 Competitors
  • Current Keyword Ranking
  • Top 10 Target Terms Ranking vs. Competitors Ranking Position
  • Goals
  • Why {Your Company}?
  • What’s at Stake?
  • SEO Calculator
  • Proposed Solution
    • Rankings
    • Visits
    • Conversions
    • Retention
    • The Inbound Marketing Model
  • Recommended Actions
    • Direct Screen Shot of the Client’s Website Audit Report with suggestions
    • Summary Screenshot of current backlink status
    • Title tag audit
    • Meta description audit
    • Anchor text audit
    • Internal linking audit
    • Duplicate content audit
    • Weak/thin content page audit
    • Crawl error audit
    • Sitemap check
    • Robots.txt validation
    • Schema implementation
    • Link profile analysis
    • Keyword mapping
    • Content Brainstorming Sessions
    • Editorial Calendar Creation
    • Content Expansion
    • Fix Technical Issues
    • Start a Blog
    • Build Up the Link Profile
    • Capitalize on Video, Audio, and Slideshows
    • SEO Process
    • Technical SEO Audit
    • Online Branding Enhancement
    • Content Development
    • Content Promotion
    • Collaborations
  • Analytics and Improvement
  • Timeline
    • Task Timeline
  • Dependencies

Click here to view the Mondovo’s SEO Proposal Template

Glendemands SEO Proposal Template

Similar to that of Mondovo, except the screenshots and usage of the Mondovo tool in it. The Glendemands SEO proposal template walks us through the process of creating an exceptional SEO proposal. The template is available as a downloadable Word document. So, we just need to edit the document on our computer.

The author has does an exceptional job of explaining all the components that go into a quality proposal, including an executive summary, competitor analysis, and an explanation of standard SEO services.

Make sure to read the entire blog post, as the author doles out important suggestions and covers some of the main points that we would surely want to include in our proposal.

If we just want a template that can easily and quickly edit and email to our potential clients, then this could be it.

What we can do with this Template?

  • Download and edit the document file
  • Read the instruction in the blog post on how to use the template
  • Email our prospects and win the deal

What does this Proposal include?

  • Cover Page
  • Executive Summary
  • Business Challenges
  • SEO Challenges
  • Baseline Metrics
    • Avg. Visits per Month:
    • Avg. Organic Search Visits per Month:
    • Alexa Traffic Rank:
    • Google PageRank:
    • Domain Authority:
    • Avg. Conversions per Month:
    • Avg. Conversions from Organic Search Visits per Month:
    • Avg. Site Revenue per Month:
    • Avg. Revenue from Organic Search per Month:
    • Current Keyword Rankings
  • Goals
  • Why [Your Company]
  • What’s at Stake?
  • ROI Calculator
  • Proposed Solution
    • Rankings
    • Visits
    • Conversions
    • Retention
    • The Inbound Marketing Model
    • Recommended Actions
    • Title tag audit
    • Meta description audit
    • Anchor text audit
    • Internal linking audit
    • Duplicate content audit
    • Weak/thin content page audit
    • Crawl error audit
    • Sitemap check
    • Robots.txt validation
    • Schema implementation
    • Link profile analysis
    • Keyword mapping
    • Content Brainstorming Sessions
    • Editorial Calendar Creation
    • Content Expansion
    • Fix Technical Issues
    • Start a Blog
    • Build Up the Link Profile
    • Capitalize on Video, Audio, and Slideshows
    • SEO Process
    • Technical SEO Audit
    • Online Branding Enhancement
    • Content Development
    • Content Promotion
    • Collaborations
  • Analytics and Improvement
  • Timeline
  • Task Timeline
  • Dependencies

Click here to view the Glendemands’s SEO Proposal Template

Smart Insights SEO Proposal Template

The Smart Insights SEO proposal template is actually part of a complete SEO toolkit. This is a complete solution for planning, managing and optimizing all of our marketing campaigns including the proposals that we send out to our clients.

In order to use the template the first step would be to purchase the toolkit.

We can get instant access by paying for a membership with either the Basic membership or Enterprise membership. Once we sign up, we can easily access the templates along with all the free resources which help us to create better proposals while also providing suggestions to improve other areas of our business that are provided to members.

Smart Insights knows that we will surely enjoy their toolkit and hence they back their plans with a 30 days money back guarantee.

If you’re are not happy with the results, they will refund us the cost of the toolkit.

What we can do with Smart Insights SEO Toolkit?

  • Sign-up to access the entire SEO Toolkit which includes:
  • Successful SEO guide
  • SEO Strategy audit
  • SEO – 7 seven steps to success video training
  • Managing SEO checklist
  • Successful SEO guide
  • SEO proposal template
  • SEO Strategy audit
  • SEO gap analysis spreadsheet
  • SEO how-to tutorials
  • Educate our self and edit the proposal document
  • Send it to our prospects over email

What does this Proposal include?

  • Cover Page
  • Introduction
  • Understanding your needs
    • Business goals
    • Existing resource and process
    • Market
    • Background to SEO activity
    • Business proposition and brand engagement using content
    • Your requirements
  • The <agency> solution
    • On -page optimization analysis (for country sites and network sites)
    • SEO resourcing and process analysis
    • Reviews and recommendations
    • Deliverables
  • Fees and timing
    • Fees
    • Exclusions
  • Managing the project
    • SE0 activities, deliverables and review process
    • Team members
    • Confidentiality
    • Our requirements from you
  • About company name
    • Contact details and next steps
    • Further examples of SE0 proposals
  • Appendix – A Glossary of SEO terms for Business

Click here to view the Smart Insights’s SEO Proposal Template

SEO Monitor SEO Proposal Template

SEO Monitor is the best looking PPT presentation to submit our proposals. It allows us to easily download the PPT file and edit it directly using the SEO Monitor tool info.

The template includes good tactics that are known to work quickly. Also having been used by SEO agencies to boost conversions, it includes tips to help us stand out from other SEO agencies and freelancers.

We can simply download the document and then begin editing as there is no membership or monthly fee.

What we can do with this Template?

  • Download the PPT Template and follow the instructions in it
  • Create an account with SEO Monitor and add insights from there inside the template
  • Send it over email and win all our deals

What does this Proposal include?

  • Cover Page
  • Keyword Research & Opportunity
  • Opportunity for growth
  • Competition
  • Competition Analysis for the targeted group
  • The differentiator: The client’s non-brand organic traffic performance
  • Traffic & Visibility Forecast
  • How we plan to achieve the goal
    • On-Page SEO
    • Off-Page SEO
    • Content Marketing
    • Native Advertising
    • Topic Research
    • Content Creation & Outreach
    • Measure Content & SEO Performance
    • Weekly & Monthly Reporting
  • Case Study
  • Testimonial

Click here to view the SEO Monitors’s SEO Proposal Template

Portent Sample SEO Proposal Template

Portent Sample SEO proposal template isn’t an SEO proposal template per se but an instructive blog that we can use to craft our proposals. It’s already crafted in a way that for a blog post you simply need to read, copy the format and paste our own content. It can be used directly in an email body.

As the author doesn’t provide a lot of background on what to include and there are no design elements this proposal template is not the best solution for a new proposal creator.

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But if we want a simple outline for an email blast to send to our mailing list, this is a best proposal template option. We can easily make a short, concise proposal to help attract the attention of our potential clients.

What we can do with this Template?

  • Edit the proposal and send it over email directly

What does this Proposal include?

  • Basic Introduction
  • Headline, underlining important unique coolness of your company
  • Headline, underlining important unique coolness of your ‘Sekrit’ SEO Technique
  • Testimonials from friends
  • Guarantee, but of absolutely nothing (Didn’t I say the blog’s witty?)
  • Pricing, with benefits
  • Promise that you’ll never call them back (Here I’m saying it again, the blog’s witty)
  • Signature

Click here to view the Portent’s Sample SEO Proposal Template

That covers the top 10 SEO proposals/ Sales Pitch Decks we can use to convert our leads. These templates are used on a regular basis by successful SEO agencies. And now even we can use them too.

However, if we want to build a custom proposal from scratch then below is a compilation of all the items that all proposals above include.

We may include all or some of these sections to make our version of a killer SEO proposal:

  • Cover Page
  • Introduction
  • Overview and Goals
  • A Letter to client
  • What is Search Engine Optimization?
  • What You Need to Know About SEO
    • Auditing Your Website
    • Crawling and Indexing
    • Ranking
    • Accelerated Mobile Performance and Mobile Optimization
  • Business Challenges
  • SEO Challenges
  • Baseline Metrics
    • Client Website vs. Top 2 Competitors
    • Current Keyword Ranking
    • Top 10 Target Terms Ranking vs. Competitors Ranking Position
  • Opportunity for growth
  • Competition Analysis for the targeted group
  • Our approach
  • Analysis and Strategy
  • Analytics and Keywords
  • Your Website’s Accessibility and Indexing
  • Ranking Factors
  • Competitive Analysis
  • Proposed Solution
    • Rank in Organic Search
    • Increase Website Traffic
    • Increase Website Engagement
    • Build Domain Equity
    • Increase Brand Awareness
    • Increase Leads
  • Recommended Actions
    • Custom Analytics Implementation
    • Keyword Analysis
    • SEO Technical Audit + Optimization
    • Content Optimization / Site Structure
    • Local Optimization
    • Link Building
    • YouTube SEO / Video Marketing
    • Monthly Reports
  • Web Analytics
    • Google Analytics
    • Google Webmaster Tools
    • Monthly Reporting
  • Website Design
  • Why Mobile Optimization?
  • Designed Custom
  • Paid Search
  • Why Paid Search?
  • Custom Campaigns, Landing Pages
  • Organic Search
  • What Ranks a Site?
    • Technical Audit
      • Title tag audit
      • Meta description audit
      • Anchor text audit
      • Internal linking audit
      • Duplicate content audit
      • Weak/thin content page audit
      • Crawl error audit
      • Sitemap check
      • Robots.txt validation
      • Schema implementation
      • Link profile analysis
  • Keyword Analysis
  • Keyword Optimization
  • Content Consulting
  • Social Media + Forum Engagements
  • Thinking Outside of Your Website
  • Link Building Strategy
    • Link Building: What Do We Look For?
    • Link Building: Authority Guest Posting
    • Link Building: Quality Guest Posting
    • Link Building: Outreach
    • Link Building: Purchasing Links
    • Link Building: Tier 2 Link Creation
  • Online Branding Enhancement
  • Content Development
  • Keyword mapping
  • Content Brainstorming Sessions
  • Editorial Calendar Creation
  • Content Expansion
  • Content Promotion
  • Collaborations
  • Implementation Timeline
  • Proposed Timeline
  • Why Choose {Your_company}?
    • How {Your_company} brings you more traffic and helps convert it into sales
    • How {Your_company} uses only proven SEO strategies to make your increase in traffic last
    • How {Your_company} gives you personal attention at a great price
  • Our Team
  • The differentiator
  • Case Study
  • Testimonials
  • Pricing Estimates
    • Services and Fees
    • Services
    • Term
    • Fees
    • Expense reimbursement
  • Follow-up Steps
  • Statement of Work & Contract
    • Services and Payment
    • Ownership; Rights; Proprietary Information; Publicity
    • Warranty
    • Termination
    • Relationship of the Parties
    • Assignment
    • Notice
    • Miscellaneous

If you have any questions or comments regarding our blog do comment below and let us know, we would get back to you.

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